Million dollar listings seem to be far more frequent in today’s national real estate marketplace. Each listing, especially in certain parts of the country, requires a unique approach to market the listing to the industry and affluent buyers. It is essential to differientiate it from the other multi-million dollar listings vying for buyers.
Establishing this competitive advantage is where Yvette Craddock Designs excels.
The real estate market typically hosts exclusive Broker’s Opens that brokers, agents and other influential industry affiliates attend. Some times as few as five people show up. An open that attracts about 50 guests is considered very successful. On April 5, 2017, over 300 brokers, agents and industry affiliate partners attended the invitation-only Paradise Valley lifestyle experience.
As we see in the retail environment, what worked before no longer is sustainable for any industry. In order to reach today’s busy and fragmented target customer, new approaches to reaching their minds and hearts are necessary. The manner in which people buy homes, furniture, source financing as well as other products and services is more word-of-mouth, by referral and in unexpected places. That is exactly what this experience accomplished.
Design is always a creative advantage. We designed collateral that marketed both the house and the event. We carried this aesthetic throughout all visual and written communication. We designed a series of evites, social media banners, a web site, posters, programs and brochures. I also designed and implemented a pre- and post-event social media campaign. A targeted public relations campaign garnered the two interviews below.
A curated list of sponsors were approached about participating in the event to showcase their products and services to the influential invitation-only list. Sponsors were able to provide drawing items in addition to adding marketing inserts in swag bags that attendees received at the end of the evening.
Everything I design has a multi-sensory element. This philosophy carried over to the event with the perfect mood music, food prepared by a chef on-site (a first in the market), lighting, furniture and overall ambiance. The environment was upscale yet warm, approachable and facilitated valuable networking between the guests.
Here are some of the highlights from the event:
NBC12 interview can be watched here.
If you would like an award-winning experience for your listing, business or social event, contact us today!
Photography compliments of Simon Photographic.