4 Keys to Evaluating Event Sponsorships

4 Keys to Evaluating Event Sponsorships

Events are versatile platforms that provide a structure to expand your brand, market your products and services and to garner public relations. In addition to the infrastructure fundamentals, sold-out and well-attended events leverage the finesse of a well written...
Don’t Call it a Gala if it is a Picnic

Don’t Call it a Gala if it is a Picnic

Recently a former client demanded that I label their inaugural event a gala. I wouldn’t. The event that they sought out my expertise to design was an introduction to their non-profit. A celebration of their one-year anniversary that coincided with the upcoming launch...
10 Ways to Remix Your Boring Event

10 Ways to Remix Your Boring Event

The new year celebrations are long gone, but there is a full year of other events to come. Much like an annual celebration of New Year’s Eve, other annual events can become boring quickly. If you plan or manage an annual event, you might be taken aback to discover...
10 Tips for Behaving Like a Gracious Guest

10 Tips for Behaving Like a Gracious Guest

The tables are set with beautiful centerpieces, the candles are lit, a welcome drink is awaiting you at the door and the music is pulsing with the party beat. The thrill of walking into a party still makes people’s heart beat. Invitations to personal or business...

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