Sponsor Etiquette

Sponsor Etiquette

Sponsors are the foundation of events. They contribute to the framework, atmosphere, promotion and collaboration of memorable events. Event sponsorships come with an agreement that outline the responsibilities of the sponsoring company and the producer. In this role,...
4 Keys to Evaluating Event Sponsorships

4 Keys to Evaluating Event Sponsorships

Events are versatile platforms that provide a structure to expand your brand, market your products and services and to garner public relations. In addition to the infrastructure fundamentals, sold-out and well-attended events leverage the finesse of a well written...
Don’t Call it a Gala if it is a Picnic

Don’t Call it a Gala if it is a Picnic

Recently a former client demanded that I label their inaugural event a gala. I wouldn’t. The event that they sought out my expertise to design was an introduction to their non-profit. A celebration of their one-year anniversary that coincided with the upcoming launch...
10 Ways to Remix Your Boring Event

10 Ways to Remix Your Boring Event

The new year celebrations are long gone, but there is a full year of other events to come. Much like an annual celebration of New Year’s Eve, other annual events can become boring quickly. If you plan or manage an annual event, you might be taken aback to discover...

Pin It on Pinterest