How to be the Host with the Most

How to be the Host with the Most

We love to entertain. There is something innately gratifying about opening your doors to cherished guests to celebrate a variety of special occasions. The elation of planning an event is most often accompanied with some anxiety. The questions that keep people up at...
Sponsor Etiquette

Sponsor Etiquette

Sponsors are the foundation of events. They contribute to the framework, atmosphere, promotion and collaboration of memorable events. Event sponsorships come with an agreement that outline the responsibilities of the sponsoring company and the producer. In this role,...
4 Keys to Evaluating Event Sponsorships

4 Keys to Evaluating Event Sponsorships

Events are versatile platforms that provide a structure to expand your brand, market your products and services and to garner public relations. In addition to the infrastructure fundamentals, sold-out and well-attended events leverage the finesse of a well written...
Don’t Call it a Gala if it is a Picnic

Don’t Call it a Gala if it is a Picnic

Recently a former client demanded that I label their inaugural event a gala. I wouldn’t. The event that they sought out my expertise to design was an introduction to their non-profit. A celebration of their one-year anniversary that coincided with the upcoming launch...

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