YvetteCraddockDesigns-B+WTablesetting-2017

Tabletop Tuesday: Black + White Swirl

Tabletop Tuesday features my latest creation from a black and white plate collection of circles. I love the pop art illusion of endless spirals that rotate between white on black and black on white. By stacking these plates, it is really a fun salute to sassy modern style. I mixed this plates on a crisp, white linen with matte, slightly glossy black glassware and a classic bell to signal for more. If all else fails, you can eat that little black dish of rocks and shells. Sometimes that tastes better than your foot in your mouth while trying to eat a mediocre meal. Hey, it happens. Just show some gratitude and appreciate the presentation.

 

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Modern Monday: Space Age Spectrum

Modern Monday celebrates tech titan Google’s Tel Aviv office space that fuses the spectrum of black and white into a space-age, techno chic atmosphere. The Jacobsen-style egg chairs are the ideal dramatic touch for a minimal space. Their dynamic  presence is enough to fill a room with style. The optical illusion wallpaper provides the perfect backdrop to the chairs and seamlessly blends into the carpeting.

Black and white is a classic color combination that yields itself to broad selection of color and pattern combinations.  It is amazing what can be accomplished using two contrasting colors with an infinite amount of imagination.

Office design by Carmenzind Evolution.

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Transitional Modern Luxury Lifestyle Experience

The influences of contemporary and modern architectural styles are the foundation of new, luxury custom-built properties in the storied Paradise Valley community in the metro Phoenix area. This town has a significant number of rambling Mediterranean influenced estates enshrouded in lush desert landscaping intermixed with new contemporary builds and a few unsavory homes poised for destruction. Most brokers and agents are vying for the competitive affluent market dollar to attract attention to their clients’ multimillion dollar estates.

Yvette Craddock Designs provides these professionals with custom, multi-sensory luxury lifestyle experiences that reflect a property’s brand and serve as an accurate representation and extension of the target buyer’s lifestyle. As I mentioned earlier this year,  distinctive experiences are essential to increase awareness and place properties at the top-of-mind for industry players. My experiences include luxury interior touches and the integration of key product and service brands that speak to the style and quality of the affluent customer and the influencers who participate in their lifestyle choices.

Yvette Craddock Designs was privileged to work with Dan Gonen, Associate Broker of RE/MAX Excalibur in Scottsdale, to launch his client’s transitional modern new build to the community.

This magnificent, transitional modern masterpiece of 7,037 square feet is a work of art. Every element, from the finishes to quality materials, has been designed and hand-crafted with extraordinary attention to detail.

The ultra-comfortable split-floor plan has 5 en-suite bedrooms, bonus room & 6-1/2 bathrooms with designer fixtures & finishes. The main living areas have soaring 17’ ceilings. The living room hosts an 8’ custom, granite fireplace. The great room houses a refrigerated wine wall for 546 bottles and its sliding pocket doors open to a negative-edge pool with a swim-up bar, spa and fire pits. The kitchen has Thermador appliances, satin-finished stone counters and deep pantry. The luxurious master suite has 2 walk-in closets, flex space, private patio and a unique custom-built 12’ h x 12’, 3-sided glass shower and steam room with a pivot door in the spa bathroom. The side-gated entry opens to 4 oversized garage spaces and access to a private courtyard. There is a RV gated entrance.

Here’s a recap of how nearly 150 people showed up on a toasty desert night full of competing events.

Design

Design is everything. Identifying and defining a home’s brand is essential in creating marketing materials. The colors, lines, fonts and style should all visually articulate the architecture and interiors of a home. It is confusing for the customer to receive mixed messages which happens quite often. A contemporary home’s marketing messages are rarely expressed in a script or serif font.

In this example, I used linear details to mimic the home’s design lines while featuring key colors that are part of the materials such as flooring, tile, wall paper and glass that appear in the house.

Invitation

The invitation features the home, address, MLS number, Broker’s photograph and contact information as well as the date, time and R.S.V.P. information. It is important to create a sense of urgency and make the online reservation process as easy as possible.

It is important to use all methods of digital communication to strategically promote the event without alienating any list recipients.

Sponsors

A curated list of sponsors were approached and secured to reinforce nearly all transaction features, design details and top lifestyle components based upon significant design features. These include: the custom 546 bottle wine wall, negative edge spa/pool with swim-up bar, exquisite design of the 6-1/2 bathrooms including the master bathroom 12′ x 12′, 3-sided shower/steam room with a pivot door and custom granite benches, flooring and ceiling room.

Staging

Although the house was staged, some of the finishes, scale and other details were not to scale or quality of the house. Plus, some rooms were empty.  Therefore, I was able to stage three of those rooms with Mitchell Gold + Bob Williams‘ elegant furniture, Design Within Reach‘s modern outdoor furniture, L’Occitane natural beauty products and fine art by Daniel Prendergast and Diane Silver. All sponsors have a strong local presence in the upscale space and community participation. I secured Wines for Humanity for their classy service of wine selection, wine advisor and conscious capitalistic approach to donating to local charities including the event’s official non-profit and their chosen one to support the elimination of homeless families and hungry children.

A custom-written story provided additional exposure to each sponsors with post-event raffle drawing wrap ups.

Entertainment

Music plays a key role in events and this one was no different. DJSirPlus, a seasoned DJ with music industry touring credentials, played a mix of Euro Chill, R&B, house and old school Vegas jams. To showcase the exquisite pool, I secured Scottsdale Synchro to provide surprise performances and to raise funds for their organization. One of the young ladies is on her way to the Pan American Games to represent the local team and the U.S.A. We were so excited and proud of her as all team members. The guests were absolutely mesmerized.

Recap

All sponsors and participants receive thank you notes to emphasize how much their participation contributed to the overall success. A recap video is provided for prosperity.

Contact YCD here to commission the firm’s talents for your upcoming real estate, social and/or culinary event.

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Tabletop Tuesday: Summer Fun

Tabletop Tuesday reminds you to capture some summer fun with this vibrant turquoise dish and glassware combo coupled with a playful plate of cat-eye sunglasses.

Grab your passport, sunglasses, smile, swimsuit, appetite for local culture and go. Bon voyage.

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Modern Monday: Parisien Peacock

Modern Monday showcases the bottom level of a two-story Italian restaurant situated in Paris; specifically in Jean Paul Gaultier’s former flagship store. The staff even wears JP’s signature striped marine styled T-shirts.

The space features existing brick walls, raw cement columns, grey columns, peacock blue banquettes, green marble tabletops and wicker chairs and dramatic chandeliers.

I appreciate the bold colors of teal and green grounded with wood, wicker (synthetic), brick and cement and brightened with white paint.

Tres bien. Allez!

Via Fork and 30s magazine

 

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Tabletop Tuesday: Palm Limes

Tabletop Tuesday takes you to your favorite palm lined beach with this white and emerald green setting with brass candlestick holders and napkin ring anchored by a green goblet. Cut up the limes and put them in water, spritzer, vodka treat or a little something something extra that makes the summer sun more enjoyable.

 

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Modern Monday: Velvet Daydreams

Modern Monday is a romantic interlude with dreamy green velvet sofas, ceiling to floor windows dressed in white pleated fabric, global artifacts and sculpture, a range of natural substrates and topped off with a dynamic geometric gold chandelier. I particularly like the green glass vases, wood box, concrete vase of grass on the side wood console and the frame art above it. The bar cart in the front left-hand side of the photograph repeats the metal and adds luminosity with the mirrors that echo the sunlight flowing through the windows.

Doesn’t this room make you want to lounge all afternoon with a stack of fashion magazines and juicy book? How would you use this space?

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Tabletop Tuesday: Blue Ground

Tabletop Tuesday sets your place at the table with a harmonious connection of earth and sky. Brown and sky blue are two colors that timeless balance each other. Perhaps the brown reminds us of the ground and the blue the sky. Somewhere in between we exist.

The foundation of linens is laid with navy blue material with a vintage scarf, filled with fun geometric shapes and the brown and blue color story, as the runner. I chose organic shapes of dishware for this setting. The bottom blue plate is a perfect circle but the middle brown plate and blue bowl are not exact circles which makes them visually and texturally interesting. I chose a navy, pinstripe napkin with a brass napkin ring. The setting is finished with brown vintage glassware and vintage rosewood and brass utensils from Thailand.

Bon appétit with flair and style!

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Modern Monday: Mid-Century Velvet Dining

Modern Monday begins the week dining at this Mid-century modern walnut table with curvaceous brown velvet chairs with brass frame and legs. The vintage chandelier repeats the metal color and shapes of the chairs and table.

Brown and blues are a complementary color combination that grounds and soothes your energy. The blue textured wallpaper adds more visual interest to the room. The silent rumbling of the framed, ocean photography offset by the abstract art in the hallway add to the story. The vintage, ethnic area rug repeats the blue and white in the wallpaper, baseboard, frame and opposite wall.

Repeat patterns, colors and shapes as you scale your furniture and art to your space. Although this area is small, it is big on style. Photo: Catherine Kwong.

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Tabletop Tuesday – Grey, White + Purple

Tabletop Tuesday is a crowning achievement of grey and white with a splash of purple and yellow. This plate set alternates a series of materials and patterns on top of a fun quail and crown runner with stainless steel Mid-century modern salt and pepper shakers and a vintage plum glass.

Idea…wrap a ribbon around your silverware to add more patterns and to create something fun.

Let Yvette Craddock Designs decorate your tabletops. Click here.